Web Design & SEO Pro Tips
from Brian Kraker Inc.
Your website is either working for you or working against you. There’s no middle ground. Pro Tips is where we cut through the noise and get straight to what actually moves the needle — from how AI is reshaping SEO right now, to the hidden reasons your site might be costing you clients. Whether you’re evaluating WordPress, chasing PageSpeed scores, or just wondering why your site isn’t converting, you’ll find actionable answers here. No fluff. No filler. Just the stuff that matters.
Mobile-First vs. Responsive Design: What’s the Difference and Why It Matters
Mobile-first and responsive design are not the same thing — and the difference directly affects your Google rankings. Here’s what each approach means and which produces better results.
What Is LLMs.txt and Why Your Website Needs It for AI Search Visibility
LLMs.txt is the new file that tells AI systems like ChatGPT and Perplexity what your website is about. Here’s what it is, why it matters, and how to add it to your site.
Why Your Homepage Has 5 Seconds to Make or Break a Client Relationship
Your homepage is a high-stakes pitch — visitors decide in seconds whether to stay or leave. Here’s what happens in those critical moments and how to design for them.
From Clicks to Clients: How Conversion Rate Optimization Can Transform Your Website ROI
What if you could double your leads without spending more on traffic? Conversion Rate Optimization makes that possible. Here’s how CRO works and why it’s the highest-ROI investment most websites can make.
What a Website Redesign Actually Involves — A Realistic Timeline and Checklist
Thinking about a website redesign? Here’s an honest, phase-by-phase breakdown of what’s actually involved — including a pre-project checklist and realistic timeline expectations.
How to Choose the Right Web Developer for Your Business (Without Getting Burned)
A bad web developer can cost you thousands and months of your time. Here’s exactly how to evaluate, vet, and choose a web developer you can trust — including the questions to ask before signing anything.